What Is White Label PPC? A Guide for Agencies
How white label PPC works, what it costs, and how to choose a white label Google Ads and Meta Ads partner for your agency.
Short answer: White label PPC is an arrangement where a specialist partner manages Google Ads, Meta Ads or other pay-per-click campaigns for an agency’s clients, while the agency sells, brands and owns the client relationship. It lets agencies offer expert paid media without hiring a full in-house team.
How white label PPC works
- You sell PPC management to your client at your own price.
- The partner audits and builds the campaigns through manager access to the client’s ad account.
- The partner optimises weekly and prepares reports in your branding.
- You present results to the client. The partner stays invisible.
Benefits for agencies
- Add Google Ads, Meta Ads, Microsoft Ads or LinkedIn Ads to your offer immediately.
- Scale up or down without hiring, training or managing media buyers.
- Predictable wholesale cost per account, so your margin is clear.
- Round-the-clock delivery when your partner works in another time zone.
What to look for in a white label PPC partner
- Verified expertise: Google Partner status, platform certifications and case studies with real numbers.
- Proof from other clients: independent reviews, for example on Upwork or Clutch.
- Confidentiality: an NDA, unbranded reports and no direct client contact unless you ask.
- Account ownership: clients must always own their ad accounts and data.
- Tracking skills: GA4, Google Tag Manager, Meta Pixel and Conversions API set up correctly.
- Communication: a named account manager, a shared channel and agreed response times.
White label PPC pricing models
Most partners charge a fixed monthly fee per client account, a percentage of ad spend, or a hybrid with a minimum fee. Fixed fees make agency margins easiest to plan. Ad spend is always paid by the end client directly to Google or Meta.
Beyond PPC: white label SEO, AEO and GEO
Many agencies now bundle paid media with white label SEO and AI search optimisation (AEO and GEO), so clients show up in Google results, AI Overviews and ChatGPT answers as well as in ads.
BrandFlick Media is a certified Google Partner offering white label PPC, SEO and AEO/GEO for agencies in the US, UK and Australia. Ask for our wholesale pricing.