Performance Max management · Google Partner

Performance Max management that spends on buyers, not on your own brand name.

Performance Max (PMax) is Google Ads’ AI campaign type that serves across Search, Shopping, YouTube, Display, Discover, Gmail and Maps from one budget. BrandFlick Media, a certified Google Partner, manages PMax for lead-generation and e-commerce brands: we fix conversion signals first, build asset groups around real audiences, exclude your brand terms and use search-term insights to stop wasted spend.

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What’s included

Performance Max campaign management, end to end.

01

Conversion signal clean-up

Primary goals set to real leads or sales, enhanced conversions on, offline conversions imported where possible.

02

Asset groups by audience

Separate asset groups for each service or product line, with audience signals from your customer lists and site visitors.

03

Brand exclusions

Your brand name excluded so PMax stops taking credit for people who were already searching for you.

04

Search-term and placement control

Weekly review of search-term insights, account-level negative keywords and low-quality placement exclusions.

05

Feed optimisation (e-commerce)

Product titles, attributes and custom labels tuned in Merchant Center so the right products get the budget.

06

PMax and Search working together

A clear split between PMax and Search so the two campaign types support each other instead of competing.

Proof

Results from real accounts.

Read client reviews →
$2.18Mad spend managed in the last 12 months
61active ad accounts
48 hrsfree PMax audit turnaround

How it works

From audit to growth.

  1. 01

    Free audit

    We review your accounts, tracking, site and competitors and show you the biggest opportunities.

  2. 02

    Plan

    A clear plan with KPIs, budget and timeline — agreed before any work starts.

  3. 03

    Launch

    Campaigns, tracking and pages built and launched by specialists.

  4. 04

    Optimise & report

    Weekly optimisation and transparent reports tied to leads and revenue.

FAQ

Performance Max management — questions answered.

What is Performance Max in Google Ads?

Performance Max is a goal-based Google Ads campaign that uses Google’s AI to show your ads across Search, Shopping, YouTube, Display, Discover, Gmail and Maps from a single campaign and budget.

Is Performance Max good for lead generation?

It can be, if the conversion goal is a qualified lead rather than any form fill. Without clean conversion data PMax often finds cheap, low-quality leads, so we fix tracking and import offline conversions before scaling.

Should I run Performance Max or Search campaigns?

Most accounts need both. Search gives control over high-intent keywords; PMax adds reach across Google’s other channels. We set brand exclusions and negatives so they do not compete for the same searches.

How long does Performance Max take to learn?

Plan for two to six weeks of learning, depending on conversion volume. Big changes to budget, goals or assets restart learning, so we batch changes instead of editing daily.

Can you audit my existing Performance Max campaign?

Yes. The free audit covers PMax conversion goals, asset groups, brand cannibalisation, search-term insights and feed quality, with three quick wins delivered within 48 hours.

Completely free · worth ₹25,000

Ready to build something iconic?

Start with a free Brand Audit & Plan of Action — delivered in 48 hours, no obligation.

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